Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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A Salesforce certification is a helpful hand for the rest of your career, and the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam is how you take it. The 157 practice questions at TestKingsIT are how you take it quickly.
Salesforce MKT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Automation | - Journey Builder
|
| Topic 2: Summary | - Course review
|
| Topic 3: Analytics and Troubleshooting | - Performance analysis
|
| Topic 4: Introduction to Salesforce Marketing Cloud | - Marketing Cloud overview
|
| Topic 5: Administration | - Account configuration
|
| Topic 6: Email Message Design and Creation | - Email content development
|
| Topic 7: Message Testing, Delivery, and Email Marketing Best Practices | - Email optimization
|
| Topic 8: Subscriber and Data Management | - Audience management
|
Salesforce Build and Analyze Customer Journeys using Marketing Cloud Questions, Answered by Experience
Salesforce Build and Analyze Customer Journeys using Marketing Cloud is an official Salesforce certification exam, listed under the code MKT-101. Passing it earns the Marketing Cloud Consultant certification at the Intermediate level. It also ties into Salesforce Certified Marketing Cloud Email Specialist, Salesforce Marketer Certifications. In an era of lifelong learning, this credential is one of the most efficient ways to prove your skills keep pace.
The Salesforce Build and Analyze Customer Journeys using Marketing Cloud syllabus is organized into 8 domains, led by Introduction to Salesforce Marketing Cloud, Analytics and Troubleshooting, and Message Testing, Delivery, and Email Marketing Best Practices. The complete breakdown is above on this page; it is the fastest way to learn where your limited preparation hours belong.
No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification.
Vendor policies are revised periodically, so verify the current requirements before registering via the official exam page.
Yes on both counts. Download the free demo of the Salesforce Build and Analyze Customer Journeys using Marketing Cloud questions first, and browse the comments written by former customers for a second opinion. After purchase, new versions are sent to you as soon as they release, free for 365 days; after expiry, extending the update service costs 50% of the regular price.
Worry-free means a 100% money-back guarantee with stated conditions. Take the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. Alternatively, exchange for two other exam products of equal value, free, keeping the update service on your original purchase.
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. SQL query activity
- B. Random Data Extension
- C. Filter Data Activity
Correct Answer: B 🗳️
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Content Builder Approvals
- B. Approval Workflow
- C. Subscriber Preview
Correct Answer: B 🗳️
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?
- A. Implement an API to start automation with every file transfer.
- B. Replicate the automation and schedule mem to execute server eight hours
- C. Replace the Schedule with File Drop and use a filename pattern
Correct Answer: C 🗳️
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- B. In the step with the two SQL activities, place a wait step between them.
- C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Correct Answer: A 🗳️
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Filter Activity in Automation Studio
- C. Pivot table in Datorama Reports
Correct Answer: C 🗳️
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