Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Step into your Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional exam with absolute certainty. TestKingsIT equips you with 102 relevant AP-214 practice questions, backed by a robust 2026 update policy to reflect any vendor changes.
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Topic 2: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns |
| Topic 6: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities |
Frequently Asked Questions About Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional
The AP-214 exam is a core requirement for the Accredited Professional certification at the Advanced level. Earning this validates your skills for credentials like Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Email Specialist.
Candidates will face 55 questions and have 120 minutes to complete the exam. This means you need strict time management. We strongly recommend taking timed practice tests to ensure you can maintain a steady pace without rushing when under actual exam time pressure.
The official examination fee is $200 USD, and you must achieve a score of 65% to pass. Since retaking the test requires paying the full fee again, utilizing accurate practice materials for thorough self-assessment beforehand is crucial to protect your investment.
Candidate requirements include: It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first. Please verify all eligibility details on the official certification page before scheduling your appointment.
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The syllabus is divided into 6 main domains. Key areas include "Mobile Messaging (SMS and Push)" (20%), "Automation and Journey Builder" (10%), "Advertising and Social Integration" (15%). For a comprehensive breakdown of all measured skills, please review the complete exam outline table provided above.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit can be shared to any child business units
- B. keywords in parent or child business unit are available only in that business unit
- C. keywords in child business unit can be shared between other child business units
- D. keywords in parent business unit are automatically available to all child business units
Correct Answer: B 🗳️
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 100
- B. 50
- C. No limit
- D. 15
Correct Answer: C 🗳️
How are profiles merged In IS:
- A. Once a day
- B. Deterministic matching on matched identities
- C. Probabilistic matching
Correct Answer: B 🗳️
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Correct Answer: A 🗳️
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - C. It uses last ISO days engagement data
- D. EEF uses only commercial send data not transactional
Correct Answer: A,B,D 🗳️
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