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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global DMP nerve center
C) Full agency control
D) Horizontal regional empowerment
E) Global template with local nuances

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps support different IDs.
D) The apps use different delivery methods.
E) The apps receive data via different win frequencies.

3. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have labels associated with it.
B) The campaign status was set to Idle.
C) The IDs Delivered section was not configured.
D) The campaign did not have a set end date.
E) The campaign priority was not set.

4. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Corporate classification
C) Self-classification
D) Self-service OnRamp

Solutions: