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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Update Frequency
B) Current State
C) Strategy
D) Benefit
E) Classification Rules
F) Use of Categories

2. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Yearly
C) Quarterly
D) Daily

3. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Generate the Site Hits Report.
C) Remove or hide unused categories.
D) Enable taxonomy permissioning.
E) Review the cookie inventory.

4. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
B) Create a Dynamic Synchronous container to support the transfer of data.
C) Configure custom parameters to deliver data to the media execution partner
D) Manually enter the pixel required for sending campaign data to the partner.
E) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.

5. What is the definition of a regex pixel?

A) It is a javascript tag used for sending user level category information back to the browser.
B) It is used for DCO campaigns.
C) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
D) It is a pixel used for ID swapping.
E) It is a pixel for transmitting audience data out in real time at the time of page load.

Solutions: