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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Manage proposal approval workflows - Configure media plans and rate cards - Describe the proposal creation and management process |
| Topic 2: Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Topic 3: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Topic 4: Sales and Order Capture | 22% | - Describe the lead-to-order process - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes |
| Topic 5: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Describe billing and invoicing processes - Describe revenue recognition and reporting - Explain integration with ERP and financial systems |
Salesforce Media Cloud Consultant Sample Questions:
1. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A) Event
B) Digital
C) Print
D) Linear
2. Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
A) QuotePricingAdjustment
B) QuoteMember
C) QuoteGroup
D) quoteProductRollup
3. Without custom development, with which Ad Serving Platform does Media Cloud integrate?
A) Marketing Cloud Intelligence
B) Facebook Ads Manager
C) Inventory
D) Google Ad Manager
4. A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?
A) event
B) linear
C) print
D) digital
5. What does "Check Availability" do during media plan creation?
A) makes sure that resources to work on creatives are available
B) checks the schedules of the campaign plan team
C) checks the availability of the ad server
D) checks the ad space and capacity availability in the ad server'
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: D |
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