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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the View and Send permission option.
B) Select the EditGlobally permission option.
C) Make a copy in each business unit to allow local edits.

2. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A) Goals
B) Decision Splits
C) Exits

3. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

4. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Datorama pivot Table
B) Campaign Email Tracking Report
C) Tracking Data Extract file transfer

5. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select theRecurring schedule type for the entry source in Journey Builder.
B) Select an automation to populate the Entry Source Data Extension.
C) Schedule and activate Triggered Sends for the messages in the journey.

Solutions: