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What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam

  • Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
  • Length of Examination: 45 mins
  • Passing Score 700 / 1000
  • Type of Questions: This test format is multiple choice.
  • language: English

What Are Specifications of Associated Certification?

Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.

Learning Path 2

The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:

  • Subscription centers and double opt-in
  • Emails, segments, and journeys
  • Assets and content settings
  • Forms, pages, and subscription centers
  • Website visits redirect URLs as well as social postings

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

TopicDetails

Configure marketing applications (20-25%)

Configure organization settings- configure administration settings including LinkedIn Lead Gen and quota limits
- configure data sources for synchronization
- create and manage templates
- configure portal integration
- configure landing page settings
- configure domain authentication
- configure data protection tools
- configure social media
- configure webinar providers
Configure marketing settings- configure matching strategies
- configure marketing email settings
- configure customer journey settings
- configure opt-in settings
- configure email deduplication settings
- configure lead scoring settings
- configure required options for publishing journeys
- create and configure marketing calendars
- manage assets and content settings
Manage insights- analyze contact insights
- analyze lead insights
- analyze segment insights
- analyze customer journey insights
- analyze email insights
- analyze lead scoring model insights
- analyze marketing page insights
- analyze marketing form insights
- analyze website insights
- analyze redirect URL insights

Manage segments and lists (10-15%)

Create and manage segments- determine segment type
- create market segments
- create segments using Natural Language Query
- configure dynamic segments using Designer
- combine segments using union, exclude, or intersect logic
- create segments from external sources using customer insights
Create and manage subscription centers and lists- determine usage scenarios for subscription lists
- create a subscription list
- add a subscription list or lists to a form
- create a segment based on a subscription list
- create a subscription center marketing page
- understand how and where to publish subscription centers

Create and manage marketing forms and pages (10-15%)

Create marketing forms- determine which marketing form type to use
- determine form requirements and limitations
- create a marketing form using a template
- create landing forms and pages
Create and manage marketing pages- create marketing pages
- add content to marketing pages
- add forms to content blocks
- apply a style to marketing pages
- integrate marketing pages with marketing emails
- preview and validate marketing pages
- publish marketing pages
- monitor visitors to marketing pages

Manage leads, contacts, and accounts (5-10%)

Create and manage leads- create leads
- synchronize leads from LinkedIn
Create and manage accounts and contacts- create and manage accounts
- create and manage contacts
- manage activities

Create and manage marketing emails (5-10%)

Create email messages- create an email message by using a template
- define mandatory fields for email messages
- add dynamic content to email messages
Manage email messages- define message requirements
- preview messages by using the Basic and Inbox options
- check Spam Scores
- design and run A/B tests on email messages
- validate and publish messages

Manage customer journeys (10-15%)

Create customer journeys- determine content types required for a customer journey
- create a customer journey by using a template
- implement actions
- implement targets
- implement flow control for customer journeys
Publish and manage customer journeys- configure required options for publishing journeys
- check customer journeys for errors
- publish a customer journey

Manage events and webinars (10-15%)

Create and configure events and webinars- create an event team
- set up venues and sessions including internal and external tracks
- set up speakers
- configure webinar options
- configure event website
- create and manage event forms
- create stream events on Microsoft Teams
- set up event agenda
Manage events and webinars- create event invitations, banners, and social media posts
- Manage event registration, including attendee check-in.
- manage speakers, registration, waitlists, and attendees
- manage sponsors, vendors, logistics, and accommodations
- record and view financial information for events

Configure Dynamics 365 Customer Voice (10-15%)

Create surveys- create a theme and upload images
- add pages to a survey and personalize data
- identify survey question types
- add survey questions
- determine respondent types
- determine submission options
Preview, test, and publish surveys- add surveys to emails
- add surveys to a webpage
- add surveys to customer journeys
- clone, import, and translate surveys
Manage survey responses- view a summary of survey results
- analyze survey responses
- implement conditional logic for survey actions

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