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Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase paid spend targeting young audiences on all platforms

2. A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

A) Remove comments from unreliable sources on the post.
B) Delete the post immediately and message involved members.
C) Post a link to the group rules that are relevant to this topic.
D) Remove and block members who violated the guidelines.

3. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) A company-branded profile used by all community managers with each reply signed by name
B) The agreed result from a recent poll stating that each community manager will use their initials
C) The personal profiles of each community manager to make it clear who is replying
D) The approach that the team agreed upon and the company approved

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Provide discount codes to community members who buy early bird tickets
B) Schedule event speakers to host Q&As in the community leading up to the event
C) Post a link to the event website with a daily reminder to purchase
D) Reach out privately to community members who might be interested in attending

5. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Organize affordable community meetups to attend a live show of the influencer
B) Set up a Page button to increase online sales on the influencer's website
C) Comment publicly on sponsor accounts to propose a partnership
D) Implement a fee for members who post more than once per week
E) Position the influencer as a thought leader and charge speaking fees

Solutions: