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Adobe AD0-E308 Exam Syllabus Topics:

SectionObjectives
Campaign Execution- Targeting and segmentation
  • 1. Query activities and filters
    • 2. Audience segmentation strategies
      - Delivery management
      • 1. Delivery templates and personalization
        • 2. Email delivery configuration
          Campaign Development and Scripting- JavaScript in Adobe Campaign
          • 1. Workflows and JavaScript activities
            • 2. Server-side scripting usage
              - Workflow development
              • 1. Data manipulation in workflows
                • 2. Workflow design and execution model
                  Troubleshooting and Monitoring- Performance and optimization
                  • 1. Query optimization
                    • 2. Campaign performance tuning
                      - System monitoring
                      • 1. Workflow monitoring and debugging
                        • 2. Logs and audit trails
                          Data Management- Schema design and data modeling
                          • 1. Linking and relationships between tables
                            • 2. Extending schemas
                              - Import and export processes
                              • 1. Data loading activities
                                • 2. Data extraction and segmentation
                                  Adobe Campaign Classic Architecture- Platform architecture and components
                                  • 1. Client console and server architecture
                                    • 2. Database schema overview
                                      - Environment setup and configuration
                                      • 1. Security and permissions model
                                        • 2. Instance configuration basics

                                          Adobe Campaign Classic Developer Sample Questions:

                                          Question 1

                                          A Campaign developer is sending proofs for an email delivery. The Campaign developer must indicate what time the proof was generated in the proof email subject line.
                                          How should the Campaign developer accomplish this task?

                                          A. In the delivery properties > advanced, edit the proof properties to append the current date time stamp when sending the proof
                                          B. In the delivery properties > advanced, edit the proof properties and define a JavaScript block to calculate the current timestamp
                                          C. While sending proofs, manually change the subject line to include the current date time
                                          D. Code the email delivery to dynamically append the date time in the subject line if a proof is being sent


                                          Question 2

                                          Where do you define a new type of folder?

                                          A. Folder schema
                                          B. Navigation hierarchy XML
                                          C. Platform Option
                                          D. Form XML


                                          Question 3

                                          An attribute called model_name is added to an existing schema, customerModel, using the following code:
                                          <attribute label="Model Name" length="255" name="model_name" type="string"/> The XML for the new columns is parsed successfully and saved to the schema definition.
                                          The end user tries to view the data using configure list... by adding the new attribute to the output columns. The following database error is thrown. "Invalid column name 'sModel_name'" What is the reason for this error?

                                          A. The Update Database Structure process was NOT completed successfully.
                                          B. The attribute definition is missing a default value.
                                          C. The end user must disconnect and reconnect from the Campaign client.
                                          D. The navtree definition for customerModel must be updated.


                                          Question 4

                                          From the Adobe Campaign client console, how should a Campaign developer determine if the wfserver log contains errors?

                                          A. Contact Adobe support for help because wfserver logs are only accessible to Adobe system administrators
                                          B. Navigate to "Home > Explore > Administration > Technical Workflows" and search for "wfserver monitor" workflow. The logs written by the wfserver service are displayed under the "audit" of this workflow
                                          C. Log in to the Adobe campaign server and navigate to the logs directory where Adobe Campaign software is installed. Edit the log file in a text editor
                                          D. Navigate to "Home > Monitoring". Under "process list", click on the "wfserver@instance", then click on "open log journal" and search for "error"


                                          Question 5

                                          A Campaign developer configures a delivery with 100 records. After executing the delivery, the developer goes to approve the targeting. The developer sees 100 records as the target count and 90 records as the To Send count.
                                          The Campaign developer needs a detailed listing of the individual records dropped and the reason for exclusion before approving the target.
                                          After opening the delivery, how should the campaign developer perform this task?

                                          A. Go to Audit -> Causes of Exclusions
                                          B. Go to To: -> Exclusions. Select Allow Excluded Addresses.
                                          C. Go to Tracking
                                          D. Go to Delivery -> Exclusions


                                          Solutions:

                                          Question 1
                                          Answer: A
                                          Question 2
                                          Answer: B
                                          Question 3
                                          Answer: B
                                          Question 4
                                          Answer: C
                                          Question 5
                                          Answer: D

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