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Facebook Certified media buying professional Sample Questions:

1. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Conversion Rate Ranking
B) Frequency
C) Estimated Action Rates
D) Relevance
E) Advertiser bid
F) Quality Ranking
G) Ad Quality

2. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
B) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
C) Branding campaigns usually perform better when optimized through CPM than CPA.
D) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

3. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
B) Measure lift in sales using partner-based ROI measurement solutions.
C) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
D) People-based multi-touch attribution reporting across all publishers, including Facebook.

4. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Be open to experiment, test and make changes to your videos
B) The product being featured should be featured for the majority of 30 seconds of ad
C) Make long videos
D) The video needs to have a lot of text to convey the right message
E) Capture attention quickly in the first 3 seconds of video
F) Make sure message is easy to understand with sound off

5. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It allows me to measure only Instagram attribution
B) It provides global cross-environment coverage.
C) It enables you how well your ads works with real people
D) It provides a holistic marketing and measurement at scale

Solutions: